This Privacy Policy explains how Morning Fitness collects, uses, discloses, and protects information when you visit morningfitness.shop, join our mailing list, contact us, or place an order.
1. Information We Collect
- Order information: name, billing and shipping address, email, phone number, purchased items, and transaction details. Payment card information is processed by Shopify and its payment providers; Morning Fitness does not directly receive complete card numbers.
- Contact and marketing information: information you submit through contact forms or newsletter signup, including your email and any message or preferences.
- Device and usage information: IP address, browser and device type, pages viewed, referring pages, approximate location, and interactions with the site.
- Cookies and similar technologies: identifiers used for site operation, cart functionality, preferences, security, and analytics.
2. How We Use Information
We use information to operate the store; process, fulfill, and support orders; communicate about purchases; maintain carts and preferences; provide customer support; send marketing you requested; measure and improve site performance; prevent fraud and misuse; comply with law; and protect our customers, business, and services.
3. Analytics and Cookies
We use Google Analytics 4 to understand site traffic and usage. Google may receive device, browser, IP-derived, and interaction data and process it under its own privacy terms. You can limit cookies through your browser and may use Google's analytics opt-out tools. Disabling essential storage can affect cart and store functions.
4. How We Share Information
We share information only as reasonably needed with service providers that help operate the store, including Shopify and payment providers, Vercel hosting, Google Analytics and email services, shipping and fulfillment providers, and professional advisers. We may also disclose information to comply with law, protect rights and safety, investigate fraud, or complete a merger, financing, sale, or transfer of the business. We do not sell personal information for money.
5. Marketing Choices
If you join the Morning Fitness mailing list, we may send product news, launches, and promotions. You can unsubscribe using the link in a marketing email or by contacting us. Transactional and service messages may still be sent when necessary.
6. Data Retention
We retain information for as long as reasonably necessary to provide services, fulfill orders, maintain business and tax records, resolve disputes, enforce agreements, and meet legal obligations. Retention periods vary by the type of information and purpose.
7. Security
We use reasonable administrative, technical, and organizational safeguards. No internet transmission or storage system is completely secure, so absolute security cannot be guaranteed.
8. Your Privacy Rights
Depending on where you live, you may have rights to request access, correction, deletion, or a copy of certain personal information, or to object to or restrict certain processing. You may also withdraw consent where processing relies on consent. We may need to verify your identity and may retain information where law permits or requires it. Submit requests to info@itsmorningfitness.com.
9. Children
The store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child submitted information, contact us so we can review and delete it where appropriate.
10. Third-Party Links and International Processing
The site may link to services we do not control. Their privacy practices are governed by their policies. Our providers may process information in the United States or other countries, where privacy laws may differ from those in your location.
11. Policy Changes
We may update this policy to reflect changes in our practices, technology, or legal requirements. The effective date above identifies the latest revision.
12. Contact
For privacy questions or requests, email info@itsmorningfitness.com.